To this day, Europa-Park is still family-owned. The operating decisions made in recent decades are characterized by natural entrepreneurship, the weighing of market opportunities, and daring to follow new paths. The expansion of the hotels into Germany’s largest hotel complex, the integration of the Confertainment concept into the park world and the extension of the resort with the new indoor water world Rulantica, developing it into a short vacation resort, shaped the recent past. In addition to this diversification, particular value was placed on the careful expansion of the amusement park. New attractions, shows, and themed areas were updated year after year in the park.
Roland and Jürgen Mack
Roland Mack:Born in Freiburg in 1949, he studied mechanical engineering and created the idea for Europa-Park together with his father in the seventies. After spending time in the USA he developed the initial concept for the park.
Over the next years he, his father Franz and brother Jürgen turned a day-trip destination into an international recreation enterprise. He has been active in the International Association of Amusement Parks and Attractions (IAAPA) and as the first German its chairman.
In 2023, the successful entrepreneur from Baden became the first theme park owner to receive the renowned 'Buzz Price Award' from the Themed Entertainment Association (TEA) for his life's work and his outstanding entrepreneurial achievements as well as his great commitment to the industry.
On 28. January 2025, French President Emmanuel Macron named Europa-Park founder Roland Mack an ‘Officier de la Légion d'honneur’ at the Élysée Palace in Paris. The Legion of Honour is the highest French distinction. With this, the French President is honouring Roland Mack's extraordinary commitment to Franco-German friendship.
Jürgen Mack:born in 1958 as the second son of Franz and Liesel Mack he studied economical engineering at the university in Karlsruhe.
After finishing his studies as industrial engineer in Karlsruhe, he joined the company as a managing partner in 1988. He is responsible for Human Resources, Finance and Controlling at Europa-Park. All major decisions are discussed and decided cooperatively, the way it should be in a truly family-operated company.
Michael and Thomas Mack - The Next Generation
Michael, Ann-Kathrin and Thomas Mack - have known Europa-Park from childhood. It was clear from an early stage that, after a thorough training, they would take on important roles.
Michael Mack is a graduate of the trinational International Business Management programme in Basel, Lörrach and Colmar. Various internships and study visits have taken him to numerous theme parks around the world. He has been a member of the management team at MACK Rides GmbH & Co KG since 2005. In February 2008, he was elected to the board of the Association of German Theme Parks and Leisure Companies, VDFU, and in January 2010, he was appointed to the European board of the International Association of Amusement Parks and Attractions, IAAPA. Michael Mack has been one of the Managing Partners of Europa-Park since May 2016 and is now primarily responsible for Research & Development, Marketing, Sales & Digital and IT as well as the subsidiaries MACK One, MACK Animation, VR Coaster and MACK Rides. Michael Mack is also responsible for the development and integration of new business areas. Due to his numerous services to Franco-German friendship and his active commitment to cultural exchange between the nations, Michael Mack was appointed Honorary Consul of France in 2018. He was voted ‘Innovator of the Year’ with MACK NeXT 2020 at the biggest businiess audience award in Germany. The renowned industry magazine Blooloop named him one of ‘The Power 10’ of ‘Theme Park Influencers’ in 2024, recognising his great influence on the entire leisure industry.
On 28. January 2025, French President Emmanuel Macron named Michael Mack, Managing Partner of Europa-Park and CEO of MACK One, a ‘Chevalier de la Légion d'honneur’ at the Élysée Palace in Paris. The Legion of Honour is the highest French distinction. Michael Mack has been the French Honorary Consul since 2018, founded the MACK One France innovation centre south of Strasbourg in 2022, and is actively involved in numerous Franco-German projects.
To Michael Mack's X account
Ann-Kathrin Mack successfully graduated from the University of Technology, Business and Design in Constance, where she completed her studies as an architect (M.A.). During her studies, she also completed a term abroad in Milan. Since 2017, Ann-Kathrin Mack is a partner in Europa-Park. Furthermore, she works in the department Mack Solutions and is, among other things, jointly responsible for the new construction of the hotel ‘Krønasår’ and an employee campus in immediate proximity to the indoor water world Rulantica.
Thomas Mack is a qualified hotelier and a graduate of the renowned Swiss Hotel Management School in Lucerne. Various periods of study and internships abroad have taken him to numerous hotels, gastronomy outlets and theme parks around the world. Thomas Mack has been one of the Managing Partners of Europa-Park since May 2016 and is now responsible for the hotel resort, catering and the Confertainment and Entertainment divisions. Since 2020, he has also been responsible for the operational areas and the Rulantica water world. Together with F&B expert Oliver Altherr, Thomas Mack developed the unique Eatrenalin gastronomy concept, which opened at the end of 2022. In February 2020, the ahgz - Allgemeine Hotel- und Gastronomie-Zeitung honoured Thomas, Michael and Ann-Kathrin Mack with the coveted ‘Hotelier of the Year’ industry award. This prestigious award honours outstanding achievements in the hotel industry. In 2024, Thomas Mack was voted ‘Restaurateur of the Year’ at the Rolling Pin Awards Germany, the largest industry award in the country. In the same year, he was honoured with the ‘blooloop Award’ for his contribution to the leisure industry. He is one of ‘The Power 10’ of ‘Immersive Influencers’.
To Thomas Mack's X account
Frederik Mack
Frederik Mack successfully completed his Master of Science in Business Administration at the Ludwig-Maximilians University in Munich. He completed a semester abroad at Hanken University in Helsinki, Finland.
Frederik Mack has already acquired professional experience throughout Germany, and gained industry experience at the Liseberg amusement park in Gothenburg/Sweden. In the last 2.5 years, he has worked successfully in the GMAI Family Office in Munich, where he has developed his skills in the field of finance. Frederik Mack joins the Group as Director of Human Resources and Management Representative for Finance & Controlling.